The Golden Rule

As I mentioned in my last post, I became an Uncle recently, so I have been spending much of my free time trying to explain terroir to my niece Riley. I got into an argument with a few people on a wine discussion board regarding this very subject.

Here's the rundown.

Wine, like anything else, gives people who know (or claim to be in the know) a possibility to make you feel dumb (if you let them). Now I love Rielsing; I actually probably drink Riesling more than any other wine, mainly because they are generally lower in alocohol than other wines and so I can drink a whole bottle and not worry about the side effects. The problem is that Riesling people have a certain air of importance about them - you mean YOU don't think Rielsing is the greatest wine on earth.

Now admittedly, I am like that about Burgundy, but I freely admit that. I freely admit that I think that Burgundy is the greatest wine on earth (red or white) and I am a pretentious, arrogant slime because of that. But I'm not smug about it. It is what is.

More importantly, if YOU think that MERLOT or some other grape is the greatest grape in the world, I'm fine with that. I ahve often said that as a professional, I don't taste a wine thinking whether or not I like it, I taste a wine thinking who would like it. That my saound like a very capitalistic approach, but I don't mean it in that sense. YOU and I like different things. I like Haydn [a dead white guy] and George Strait for music, I like Burgundy for wine, I like the engravings of Albrecht Durer [another dead white guy], I enjoy sage more than basil, and I live and die black and gold with the Pittsburgh Steelers, Penguins and Pirates.

I'm only an expert in one of those cases - wine - but you still don't have to agree with me. I strongly suggest the wine sthat we have available for sale. If you read my posts, it's obvious which ones I prefer. But My 90 pointer may be your 80 pointer. Give us a call or send us an email. Although Riley may eventually hate Haydn's Symphony 101 "the Clock Symphony", for now, she's going to sleep every night to it (or well, occassionally she's at least sleeping). I won't do that to you!

More Cowbell?

I (you, we) hate the prices of wine. Wine is an imperfect market as I learned very quickly working for an auction house. Although stocks can dip or crescendo on the whims of one investor (Buffet buys a railroad - all of a sudden we think we're playing Monopoly), given the number of stocks that's not the norm. Wine's different. Public opinion and quality are very irregular.

I was recentlt preparing a list of wines to be tasted for a business group and I had a few ideas going into the project. Nothing earth-shattering: I like themes like "A Walk Thorugh Napa Valley", "An Introduction to the Wines of France", or something like that. In particular, the latter is very inclusive and is a good theme. The novice interrogates, "Oh, so Sauvignon Blanc is from the Loire. Tell me more...". The more advanced taster asks, "Do you prefer Chateauneuf-du-Pape from 1998 or 1999 and why?" In short there's a broad range of exciting possibilities about which we can talk, and I feel out the audience.

Here's the thing, I've been given a budget that's "too high" for what I feel I can accomplish in a tasting, unless of course I'm reviewing, for example, the evolution of 1998 Grand Crus from Burgundy. I'm putting together my list, and I'm ignoring the budget, because my wines are going to be less. Why? Because once you're getting into the $60-$80 range (minimum) per bottle, another $40 doesn't really buy you better wine, unless you're talking vintage wine (i.e. '74 Heitz Martha's Vineyard) - and then the event becomes more than a gathering and instead a few hours for analysis and contemplation.

I have to be honest, I think wine can/should be less expensive than most people think it is. If two couple commit $30 - $40 once a week, you can taste 104 wines a year (all other dinners excluded) and cook a really nice brunch each weekend + have an appropriate amount of wine for a Saturday afternoon or Sunday afternoon for the young and adventuresome!

So as is typical of my history, I'm currently planning on a "down"-sell, but that's all right. I much prefer wines that are appropriate to the goals of the event (or consumer in question). In the end, more cowbell doesn't always do it...