Anyways, do you know what a Hoya is? You would if you knew greek. It was once a requirement for all Georgetown students to learn both Greek and Latin and their cheer was accordingly half Greek-Half Latin, Hoyas Sextus, literally Behold that Man. You would only know that if you either went to Georgetown, knew both Greek and Latin or were a sink of useless knowledge like me. If you are one of the few that know either Greek or Latin, you may have read the words of the Greek historian Strabo, a contemporary of Caesar, who comments that, “the vine, as you thus proceed [north of Provence], does not easily bring its fruit to maturity.”* Why might that be? Because the further north one proceeds, the cooler the climate and ripeness is more difficult and alcohol is generally lower. Two milennia ago, when the wine trade was first really kicking in among the civilized world, Julius and Brutus and friends went for the sweet stuff with high alcohol.
(While we're on the subject of dead white guys, was it not Santanaya who proclaimed that, "Those who cannot learn from history are doomed to repeat it."?)
Human beings are born with a propensity toward liking things that are sweet. (I can't find a reference for this although I've read it often, so you MD types please comment or otherwise chime in.) Since alcohol has an apparent sweetness to the palate, the macro-wineries of California basically give the consumer what they have always wanted (from the time they were children), wines with high-alcohol or wines with a bit of RS (Residual Sugar) or both. There's nothing wrong with that in of itself, I'd just like to think that most people would like their palates to advance to enjoy a wider diversity of flavor sensations than they did when they were just out of the womb. I always try to sell someone the wine that's right for them, but occassionally I fail. One of my best friends hates practically every wine that I pour, and even when I have one that I think he might like, he hates it. I simply tell him, if you have a wine (or a food item) that you don't like, try to enjoy it as best you can and think to yourself, "What might someone else enjoy about this?" That way, slowly but surely, you very well may enjoy the flavor the next time around.
* Strabo. Geographia. IV.1.2.